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KF Aerospace connects all employees with JostleTV

KF Aerospace (KF Aero) is one of Canada’s largest and most advanced aerospace companies, specializing in a wide range of aviation services. They offer aircraft maintenance and modifications, air cargo operations, aircraft leasing, and train pilots for the Royal Canadian Airforce.

Back in 2014, the majority of KF Aero’s business was moving overnight deliveries for a courier service. Knowing they were at risk of losing this courier contract, and with it a large part of their business, KF Aero wanted to proactively find a tool to make communicating with employees across all 10 locations easier and more reliable. Back then, most employees didn’t even have a business email, and posting a memo on the bulletin board (their process at the time) meant leadership was never sure if their messages were being read.

“Before Jostle, most employees at our organization didn’t even have emails. Important news just got posted to our bulletin board, and we’d cross our fingers hoping that someone would read it.”

Grant Stevens

Grant Stevens
VP Corporate Services

If they did lose their courier contract, employees would be eager for information from leadership on what comes next for the company. To facilitate this, they needed a tool to help them deliver this information and improve internal communication. They chose Jostle.

The KF Aero team proactively got their new employee platform up and running before the company officially lost the contract. Once leadership announced the loss of the courier contract, many employees activated their account to get the whole story and track updates and changes over a 12-month transition period.

KF Aerospace JostleTV in action

KF Aerospace JostleTV in action

Connecting everyone

With Jostle launched and the fallout from the lost contract concluded, the leadership team’s next focus was making sure their skilled workers continued to receive important company information. Of their over 1000 employees, fewer than 200 work from a desk. The remaining employees are skilled workers who work from the hangar and don’t access a computer regularly.

For a long time, getting critical information from Jostle into the hands of all employees was dependent on each location’s receptionist. Leadership would flag 5-10 important articles to the receptionist, who would then be responsible for printing these out and leaving them in the lunchroom. These manual notifications started as a bi-weekly run but quickly became a weekly activity.

They needed a better way to get important information seen by all employees.

A digital reform

With televisions already in the lunchrooms and hangars, an idea was born. Wouldn’t it be nice to stream Jostle to these TVs? Enter, JostleTV.

The team at KF Aero was one of the pioneer JostleTV users in 2018. Initially, there was some concern from the leadership team that employees may push back on the idea of having their platform running all the time. In the end, their concerns were unfounded.

News content, which appears on the TVs, could easily be adjusted and targeted based on location. This ensured employees only saw stories relevant company-wide or to their site. The programming of the JostleTV stream was like reading the headlines. Employees received a clear overview of what’s happening at the company through the TVs but could easily log in and read more if interested in the details.

Gone were the days of printing off articles from the platform and manually dropping them in the lunchroom.

The results

The team at KF Aero credited JostleTV for three significant changes they’ve noticed since its introduction:

  1. Increased platform participation. While you might think you’d see fewer people logging into your platform when you begin streaming it to common areas, the opposite has proven true. More people log in when they see a topic they want to know more about or an Activity post celebrating a colleague’s birthday or work anniversary.
  2. Better informed employees. Complaints about the lack of top-down information are rare, as Jostle helped deliver transparency. As they dedicate more time to refining their internal communication strategies, people are increasingly interested in what’s happening on the platform.
  3. Jostle: a mission-critical platform. Some of the older staff at KF Aero used to see Jostle as “social media.” JostleTV helped adjust their perspective and see that the platform is a source of vital company information.
JostleTV at KF Aerospace

JostleTV at KF Aerospace

“One of the fears with JostleTV we had was that people wouldn’t log in, and it would be hard to measure our metrics. What we discovered was that usership actually increased. Heading out to lunch together, crews would inevitably see the headlines on JostleTV, prompting them to read more on the platform and share with the rest of the team.”

Grant Stevens

Grant Stevens
VP Corporate Services

If you’re considering adding JostleTV to your package, the team at KF Aero advised communicating the upcoming change to your staff ahead of time. And don’t forget to ask for staff feedback in the first weeks to see how the TVs are being received, if the content is relevant, and if the TVs are in the right spots. Finally, essential for any employee platform is a solid content strategy to ensure that new content is being shared and that there’s a balance between personal and business-focused content.

Interested in JostleTV?    Learn more